Establish the main business activity
Write down the service most central to the business and compare it with the available categories. The most specific accurate choice is a better starting point than a broad category selected only because a competitor uses it.
Business information in local results
A local listing reference for reviewing the name, location and customer-facing business details.
Check additional categories carefully
An additional category should represent a real part of the business. Keep a short explanation of why each choice is appropriate. Do not add unrelated categories simply to test visibility, and check current Google guidance before changing a multi-location setup.
Keep a change record
Record the previous selection, the reason for the change and its date. Watch for unexpected profile issues. Avoid attributing every later change in enquiries to categories; seasonality, other edits and customer demand may also have changed.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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