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Free working resource

Local SEO audit worksheet

A practical prioritisation worksheet for one website and one eligible location.

A useful starting point, ready to adapt.

Record the evidence, agree the owner and define a check for each action.

Download worksheet

What’s inside

  • URL or profile
  • Issue and screenshot/export date
  • Business impact
  • Evidence source
  • Priority
  • Owner
  • Acceptance check
  • Reporting period and comparison window
  • Screenshot or export evidence link
  • Reconcile interaction totals and note limits
  • Next reporting action, owner and review date
Example output / demonstration
DataSemrush · AI-generated illustration
How to use it

Make the worksheet part of the work.

Record website, genuine service area and profile ownership.

Review five priority pages for service fit, coverage and conversion route.

Check tracking using a controlled test and reconcile the event.

Rank the top three issues by business impact and effort; assign owners.

Worked example

Illustration: /services/ac-repair has no clear service area. Add verified coverage and a contact route. Acceptance: buyer can confirm coverage on mobile. No ranking result is implied.

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