Plan the creative idea
Define the audience problem, offer and next action. Use approved product or service material and a message the destination can substantiate.
Meta Ads Management
Reach the right audience with a testable offer.
Plan creative, campaign structure and follow-up together so lead quality gets as much attention as lead volume.
Prices cover the listed scope. Additional work and external costs are quoted separately.
A practical approach
Build the creative around the placement and offer.
Give each campaign a clear message, a suitable creative format and a destination that follows through on the promise.
Adapt to the placement
Prepare creative for the surfaces being used. Reels is a vertical, mobile viewing experience, so framing and message visibility need particular attention.
Test message and follow-through
Compare meaningful creative variations and review the resulting enquiries or purchases. Check the landing page and lead-response process alongside campaign reporting.
Creative needs, account access and measurement are agreed before launch; no performance outcome is assumed.
Platform reference: Meta: Facebook and Instagram Reels ads
Meta Ads Management
What we’ll deliver.
Manage up to three Facebook/Instagram campaigns for one brand, using four monthly static variants from supplied assets.
- Form fills are cheap but difficult to qualify.
- Creative tests lack a clear learning goal.
- Sales follow-up is disconnected from the campaign.
Define the offer and follow-up
Review the audience, supplied creative, budget and destination for leads or purchases.
How we check it
Confirm who receives enquiries and how sales outcomes return to reporting.
Prepare four creative variants
Use approved assets and copy to test clear messages or objections.
How we check it
Check claims, mobile readability and what changes between each variant.
Launch with measurement checks
Configure the agreed campaigns and review lead-form or site tracking.
How we check it
Test the complete enquiry or purchase route with the intended fields and destination.
Review meaningful outcomes
Assess delivery, cost and available lead quality or purchase evidence.
How we check it
Document limitations and next changes rather than selecting creative on clicks alone.
Your handover
Campaign plan, approved creative and copy variants, tracking checks and monthly lead-quality review.
Included scope and boundaries
- 1 brand across Facebook/Instagram
- up to 3 campaigns
- 4 static creative variants from supplied assets/month
- copy variants
- lead-form/site tracking QA
- monthly lead-quality review
Outside this scope: Original shoots/video, influencers, unlimited creative, ad spend and guaranteed results
Scope and investment
Plan the work and the budget together.
$600 – $1,000 / month or scoped percentage
1–2-week setup; monthly creative cycle
Additional costs
$400 – $750 setup; ad spend separate
What changes the cost?
Extra creative formats and production quoted separately; sales follow-up owner agreed
Working with your budget
If the full scope is beyond your budget, we’ll prioritise the most useful work and agree a smaller first phase with you.
What we need from you
- Offer/assets
- spend
- sales follow-up process
Share what is available. We’ll identify any missing access or inputs during scoping.
Published prices apply to the listed scope. Deliverables, timing, revisions and external costs are confirmed before work starts.
Budget planning · USD
See setup and running costs together.
These editable example inputs are assumptions, not a quote or a vendor price. Replace them with your actual allowances. Taxes and unlisted work are excluded. A zero means excluded from this scenario, not included free.
View a delivery checklist for this service
A creative and follow-up test brief
An illustrative delivery approach to help you review the scope. This is a planning example, not a client case study.
| Stage | Example work | Acceptance or decision |
|---|---|---|
| Variant A | Use a supplied product photograph with one approved customer benefit. | Check claims, image rights and mobile legibility. |
| Variant B | Use the same offer with a different objection-focused headline. | Keep a clear record of what changed. |
| Decision | Review qualified enquiries or purchases alongside cost and delivery. | Record sample limits; do not select on clicks alone. |
View illustrative platform examples
Tools and delivery
Platform examples
Illustrative platform screens show the type of work and reporting. These are not client results.
Meta Ads Manager
Ad creative and placement review
Review the offer, copy, visual and destination as one ad experience.
Google Analytics 4
Traffic acquisition by channel
Compare acquisition channels using the same date range and event definitions.
Google Analytics 4
Purchase funnel exploration
Follow the steps from product discovery through checkout and purchase.
Looker Studio
Marketing overview dashboard
Connect channel activity, enquiry quality and spend in one reporting view.
Optional delivery walkthroughs · illustrative
Project walkthroughs
All project walkthroughsFrom idea to something you can inspect.
Explore eight illustrative projects, from the initial brief to delivery and acceptance. Businesses and data in these walkthroughs are fictional.
Paid acquisition
Ridgewell Roofing
Turning paid enquiries into a reviewable sales pipeline.
Illustrative project
Explore the walkthroughCompare related services
- Choose the right channels
Plan one or two channels around the business goal.
- Reach active search demand
Search campaigns with a separate media budget.
- Follow up and retain
Campaign sends or automated lifecycle flows.
Before you decide
Questions worth asking.
Will you make the creative and improve lead quality?
The starting scope includes four static creative variants made from supplied assets, alongside the agreed campaign management. New photography, filming, UGC and video editing are separate production work. Lead quality also depends on the offer, form questions, landing page and sales follow-up. Choose either a fixed management fee or a defined percentage model in the quote.
What would a creative test compare?
Test a clear hypothesis, such as whether a product demonstration explains the offer better than a benefit-led static image. Keep the audience, offer and landing journey in view; avoid treating a click-through change alone as a sales result.
Who follows up the leads?
Your nominated sales owner unless a separate CRM/follow-up scope is agreed. Confirm where leads arrive, required qualification fields and how outcomes return to campaign reporting.
What is the starting budget and what is separate?
$600 – $1,000 / month or scoped percentage. $400 – $750 setup; ad spend separate These are published USD prices. The written quote must state the complete cost, payment schedule and applicable taxes.
When can the work begin and what do you need from me?
1–2-week setup; monthly creative cycle. To scope the work, prepare: Offer/assets; spend; sales follow-up process. The schedule starts after the required access, inputs and approvals are ready.
How are revisions, extra work and support agreed?
Use the listed deliverables and exclusions as the starting point. The quote must state acceptance checks, review rounds, payment stages, cancellation arrangements and any ongoing support. Requested additions need an agreed cost and schedule before implementation.
Getting started
Start with the right questions
Plan my projectLet’s scope your next step.
Tell us where you are, what needs to change, and what success would look like for your business.