Agree a metric dictionary
Define revenue, leads, qualified enquiries and reporting periods with the business. Record exclusions, currency and timezone alongside each measure.
Data Analytics
Make your next marketing decision clearer.
Start with the question you need answered, then connect the tracking and reporting needed to answer it responsibly.
Prices cover the listed scope. Additional work and external costs are quoted separately.
A practical approach
Know what a number means before acting on it.
Useful analysis starts with consistent definitions and a record of what each source can and cannot show.
Check completeness and quality
Inspect missing records, duplicated events and source limitations. In GA4, data-quality indicators can flag factors such as thresholding or sampling.
Turn findings into decisions
Explain the evidence, uncertainty and recommended next action together. Reconcile important totals with the source system before using them to make a business decision.
A chart should carry its reporting period, source and any material limitation.
Platform reference: Google Analytics: data quality
Data Analytics
What we’ll deliver.
Define the measures behind a business decision, review up to three sources and deliver a validated report prototype.
- Your analytics does not match what sales sees.
- You need to choose between tracking repair and a new dashboard.
- Too many metrics hide the next useful action.
Define the decision
Choose the business question and map the funnel measures needed to answer it.
How we check it
Give each metric a definition, source, owner and intended use.
Review the source data
Inspect up to three sources for missing fields, duplicates and incompatible definitions.
How we check it
Record data coverage and the source issues that limit comparison.
Build the report prototype
Arrange the agreed measures around the management question.
How we check it
Keep unknown values visible and explain the date range and calculation rules.
Reconcile and hand over
Run ten QA checks and walk the owner through the report.
How we check it
Show where each reviewed total comes from and how the report should be maintained.
Your handover
Metric dictionary, source-quality review, management report prototype, ten QA checks and a handover session.
Included scope and boundaries
- 1 measurement workshop
- funnel metric dictionary
- audit of up to 3 sources
- 1 management report prototype
- 10 reconciliation/QA checks
- 1 handover session
Outside this scope: Data warehouse rebuild, guaranteed identity matching, paid connectors and open-ended analysis
Scope and investment
Plan the work and the budget together.
$1,000 – $2,500 / measurement project
2–4 weeks after data access
Additional costs
Optional interpretation/support $250 – $750 / month
What changes the cost?
Tracking, dashboard and attribution implementations quoted by their specialist scopes
Working with your budget
If the full scope is beyond your budget, we’ll prioritise the most useful work and agree a smaller first phase with you.
What we need from you
- Decisions needed
- source systems
- data owner
Share what is available. We’ll identify any missing access or inputs during scoping.
Published prices apply to the listed scope. Deliverables, timing, revisions and external costs are confirmed before work starts.
View a delivery checklist for this service
A metric-to-decision worksheet
An illustrative delivery approach to help you review the scope. This is a planning example, not a client case study.
| Stage | Example work | Acceptance or decision |
|---|---|---|
| Question | Which enquiry sources deserve closer review? | Agree what qualifies as a genuine opportunity. |
| Evidence | Compare source, qualification status, outcome and acquisition cost. | Check missing source fields, duplicates and unmatched sales. |
| Action | Investigate high-cost unsuitable enquiries before changing the whole budget. | Assign an owner and record when the decision will be revisited. |
View illustrative platform examples
Tools and delivery
Platform examples
Illustrative platform screens show the type of work and reporting. These are not client results.
Google Analytics 4
Traffic acquisition by channel
Compare acquisition channels using the same date range and event definitions.
Google Analytics 4
Purchase funnel exploration
Follow the steps from product discovery through checkout and purchase.
Looker Studio
Marketing overview dashboard
Connect channel activity, enquiry quality and spend in one reporting view.
Supabase
Application data and access roles
Review application records and workspace access as part of the data model.
Optional delivery walkthroughs · illustrative
Project walkthroughs
All project walkthroughsFrom idea to something you can inspect.
Explore eight illustrative projects, from the initial brief to delivery and acceptance. Businesses and data in these walkthroughs are fictional.
Analytics and reporting
Northstar Retail Collective
One set of definitions behind the marketing report.
Illustrative project
Explore the walkthroughCompare related services
- Fix event measurement
Implementation and validation.
- See recurring reports
Defined metrics, sources and filters.
- Connect leads to outcomes
Source capture and CRM reconciliation.
Before you decide
Questions worth asking.
What decision will this help me make?
Start with a business decision: where to spend, which enquiries progress or what blocks a purchase. The measurement project defines the relevant metrics and up to three sources, then builds a report prototype with validation and training. Choose GA4/GTM for event tracking repair, dashboards for repeat reporting and attribution when you need lead-to-outcome source mapping.
What makes a metric useful?
Give it a definition, source, owner, update frequency and intended action. For example, qualified enquiries are useful only when the sales team uses a consistent qualification rule and can identify duplicates or unresolved records.
Will this replace every analytics service?
No. Discovery should identify the smallest useful scope and reuse existing trustworthy data. Tracking implementation, dashboard production and CRM attribution should be itemised where needed, with overlapping work removed.
What is the starting budget and what is separate?
$1,000 – $2,500 / measurement project. Optional interpretation/support $250 – $750 / month These are published USD prices. The written quote must state the complete cost, payment schedule and applicable taxes.
When can the work begin and what do you need from me?
2–4 weeks after data access. To scope the work, prepare: Decisions needed; source systems; data owner. The schedule starts after the required access, inputs and approvals are ready.
How are revisions, extra work and support agreed?
Use the listed deliverables and exclusions as the starting point. The quote must state acceptance checks, review rounds, payment stages, cancellation arrangements and any ongoing support. Requested additions need an agreed cost and schedule before implementation.
Getting started
Keep exploring
Your next useful step.
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ExploreStart with the right questions
Plan my projectLet’s scope your next step.
Tell us where you are, what needs to change, and what success would look like for your business.