Organise the catalogue
Review product types, collection navigation and internal links. Identify duplicate or thin pages before expanding the indexable catalogue.
Ecommerce SEO
Help shoppers find the right products.
Connect category structure, product information and technical foundations to the way customers browse and buy.
Prices cover the listed scope. Additional work and external costs are quoted separately.
A practical approach
Give search engines and shoppers the same product story.
Product discovery depends on accurate information, useful collections and pages that make a buying decision easier.
Align product details
Check that titles, variants, price and availability are consistent with the actual offer. Review relevant product structured data against visible page content.
Connect discovery to purchase
Review useful product information and the route to cart. Track changes using agreed search and commerce measures with consistent reporting periods.
Valid structured data can establish eligibility for enhanced search appearances; display is not guaranteed.
Platform reference: Google Search: product structured data
Ecommerce SEO
What we’ll deliver.
Improve product discovery for one store through catalogue sampling, five monthly collection or template changes and buying-content briefs.
- Category pages do not explain what makes the range useful.
- Filters and variants create confusing or duplicate routes.
- You need a plan that considers margins and stock.
Review the catalogue structure
Sample up to 1,000 URLs across collections, products, variants and filters.
How we check it
Record priority categories, stock context and confirmed discovery issues.
Improve five priority areas
Work on agreed collection content, product templates or internal discovery routes each month.
How we check it
Verify the changed templates, mobile navigation and intended indexation behaviour.
Brief useful buying content
Prepare two monthly briefs around real product-selection questions.
How we check it
Connect recommendations to available products and approved product information.
Review commercial context
Compare organic landing activity and available shopping outcomes.
How we check it
Note promotions, stock changes and measurement gaps alongside the observed results.
Your handover
Catalogue findings, prioritised change log, two monthly buying-guide briefs and a stock-aware organic performance review.
Included scope and boundaries
- 1 store
- technical sampling up to 1,000 URLs
- 5 priority collection/product-template improvements/month
- 2 buying-guide briefs/month
- stock-aware action plan
- organic revenue-context review
Outside this scope: Paid media, catalogue data entry, app fees, development beyond agreed changes and guaranteed revenue
Scope and investment
Plan the work and the budget together.
$1,250 – $2,500 / month
2-week baseline; monthly delivery
Additional costs
$500 – $1,000 baseline if required
What changes the cost?
More markets/languages, variants and platform restrictions need discovery
Working with your budget
If the full scope is beyond your budget, we’ll prioritise the most useful work and agree a smaller first phase with you.
What we need from you
- Platform
- catalogue size
- target market
Share what is available. We’ll identify any missing access or inputs during scoping.
Published prices apply to the listed scope. Deliverables, timing, revisions and external costs are confirmed before work starts.
View a delivery checklist for this service
A collection-page improvement plan
An illustrative delivery approach to help you review the scope. This is a planning example, not a client case study.
| Stage | Example work | Acceptance or decision |
|---|---|---|
| Discovery | Review an example dining-table collection and its product filters. | Confirm buyer demand, available inventory and relevant landing pages. |
| Improvement | Clarify collection copy and internal links; review filter URL behaviour. | Check navigation, mobile product access and indexation intent. |
| Review | Compare relevant organic visits and shopping actions over agreed periods. | Note promotions, stock changes and incomplete attribution. |
View illustrative platform examples
Tools and delivery
Platform examples
Illustrative platform screens show the type of work and reporting. These are not client results.
Semrush
Search opportunities and domain overview
Review search demand, keyword coverage and referring-domain context together.
Shopify
Product catalogue management
Organise product titles, stock, publication status and catalogue structure.
Screaming Frog SEO Spider
Crawl findings and technical priorities
Inspect crawl status, indexability and page-level findings before prioritising fixes.
Google Analytics 4
Purchase funnel exploration
Follow the steps from product discovery through checkout and purchase.
Optional delivery walkthroughs · illustrative
Project walkthroughs
All project walkthroughsFrom idea to something you can inspect.
Explore eight illustrative projects, from the initial brief to delivery and acceptance. Businesses and data in these walkthroughs are fictional.
Local search
Cedarbrook Home Services
Connecting local search to the right service enquiry.
Illustrative project
Explore the walkthroughCompare related services
- Keep a local profile accurate
Profile setup, posts and review workflows.
- Improve website discovery
Ongoing service-page and search work.
- Understand the problems first
An audit to hand to your team.
Before you decide
Questions worth asking.
Can you improve product/category discovery and commercially useful traffic?
The starting engagement focuses on discovery of commercially relevant collections and products, with a catalogue sample, agreed template or collection improvements and buying-content briefs. Review organic landing pages alongside product availability, conversion tracking and sales context. More traffic alone does not show that the right shoppers arrived.
Which catalogue work is included?
The allowance is based on up to 1,000 sampled URLs and five agreed collection or template improvements per month. Rewriting every product, changing the full theme or cleaning an entire product feed is additional work.
How will you judge useful progress?
Look at relevant collection/product discovery, shopping actions and recorded orders where measurement is available. Document stock changes, promotions and tracking limitations so they are not mistaken for effects of SEO.
What is the starting budget and what is separate?
$1,250 – $2,500 / month. $500 – $1,000 baseline if required These are published USD prices. The written quote must state the complete cost, payment schedule and applicable taxes.
When can the work begin and what do you need from me?
2-week baseline; monthly delivery. To scope the work, prepare: Platform; catalogue size; target market. The schedule starts after the required access, inputs and approvals are ready.
How are revisions, extra work and support agreed?
Use the listed deliverables and exclusions as the starting point. The quote must state acceptance checks, review rounds, payment stages, cancellation arrangements and any ongoing support. Requested additions need an agreed cost and schedule before implementation.
Getting started
Start with the right questions
Plan my projectLet’s scope your next step.
Tell us where you are, what needs to change, and what success would look like for your business.