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Free working resource

SEO content brief template

A complete brief structure that starts with the buyer decision.

A useful starting point, ready to adapt.

Record the evidence, agree the owner and define a check for each action.

Download worksheet

What’s inside

  • Audience and decision
  • Primary intent
  • Existing URL or new-page justification
  • Proposed H1
  • Questions to answer
  • Original evidence
  • Internal links
  • Expert/reviewer
  • Acceptance and review date
Example output / demonstration
DataNotion · AI-generated illustration
How to use it

Make the worksheet part of the work.

Check whether an existing page already answers the intent.

Write the direct answer and specify original supporting evidence.

Provide service, resource and contextual internal-link destinations.

Review accuracy, accessibility and duplication before publishing.

Worked example

Illustration: local plumbing business / choosing repair versus replacement. Use a qualified expert explanation and approved job images; link to the relevant service and contact form. Do not invent costs or customer outcomes.

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