Specify events and meaning
Document what triggers each event, which parameters are useful and what qualifies as a key action. Agree naming before adding tags.
GA4 and GTM Implementation
Measure the actions that matter once, correctly.
Define and implement a focused GA4 and GTM tracking plan with documented test evidence.
Prices cover the listed scope. Additional work and external costs are quoted separately.
A practical approach
Measure the journey you actually need to understand.
A measurement plan should connect named business actions to a small, useful set of events and parameters.
Validate in the browser
Use the appropriate debug setup and GA4 DebugView to inspect events and parameters. Check consent behaviour and avoid duplicate firing.
Confirm the reporting journey
Review how the agreed actions appear in reports and how the business will use them. Record known exclusions, reporting delay and attribution assumptions.
Seeing a browser event does not prove that an enquiry reached your inbox or became a qualified lead.
Platform reference: Google Analytics: DebugView
GA4 and GTM Implementation
What we’ll deliver.
Set up or repair one website’s GA4/GTM measurement with up to eight events and three key-event definitions.
- Enquiries or purchases are counted more than once.
- Events do not match the actions the business cares about.
- You need a clear handover for future changes.
Define the measurement plan
Choose the business actions, event names and allowed parameters.
How we check it
Agree up to eight events and three key events with clear success conditions.
Configure the agreed events
Implement the triggers in the selected property and container.
How we check it
Use a real success signal where available rather than assuming a click is a completed action.
Validate events and consent behaviour
Check duplicate events, intended payloads and the client’s chosen consent controls.
How we check it
Connect each tested action to one expected event and identify unavailable signals.
Document the implementation
Record triggers, validation evidence, filters and reporting limitations.
How we check it
The owner can identify each event’s purpose and where future changes must be made.
Your handover
Measurement plan, event/trigger dictionary, validation evidence and property/container handover.
Included scope and boundaries
- 1 website/property/container
- measurement plan
- up to 8 agreed events
- up to 3 key-event definitions
- duplicate/consent-behaviour QA with client's chosen controls
- documentation and handover
Outside this scope: Custom app analytics, large ecommerce data-layer engineering, legal consent advice and guaranteed tracking completeness
Scope and investment
Plan the work and the budget together.
$500 – $1,250 / setup or repair
1–2 weeks after access
Additional costs
Optional checks $100 – $250 / month; server/connector fees separate
What changes the cost?
Call-tracking numbers, server-side hosting and complex data layers quoted separately
Working with your budget
If the full scope is beyond your budget, we’ll prioritise the most useful work and agree a smaller first phase with you.
What we need from you
- Platform
- existing property/container
- events needed
Share what is available. We’ll identify any missing access or inputs during scoping.
Published prices apply to the listed scope. Deliverables, timing, revisions and external costs are confirmed before work starts.
View a delivery checklist for this service
A controlled event validation sheet
An illustrative delivery approach to help you review the scope. This is a planning example, not a client case study.
| Stage | Example work | Acceptance or decision |
|---|---|---|
| Action | Submit one valid test enquiry through the intended form route. | Verify actual delivery before expecting a successful-enquiry event. |
| Event | Inspect the agreed event name and allowed parameters in the test tools. | Check no duplicate event and no unintended personal data in parameters. |
| Reconciliation | Find the event in the appropriate reporting view after processing. | Record consent, filters, timing and other known differences. |
View illustrative platform examples
Tools and delivery
Platform examples
Illustrative platform screens show the type of work and reporting. These are not client results.
Google Analytics 4
Traffic acquisition by channel
Compare acquisition channels using the same date range and event definitions.
Google Analytics 4
Purchase funnel exploration
Follow the steps from product discovery through checkout and purchase.
Google Tag Manager
Event tagging and validation
Connect business events to defined triggers and check that tags fire once.
Looker Studio
Marketing overview dashboard
Connect channel activity, enquiry quality and spend in one reporting view.
Optional delivery walkthroughs · illustrative
Project walkthroughs
All project walkthroughsFrom idea to something you can inspect.
Explore eight illustrative projects, from the initial brief to delivery and acceptance. Businesses and data in these walkthroughs are fictional.
Analytics and reporting
Northstar Retail Collective
One set of definitions behind the marketing report.
Illustrative project
Explore the walkthroughCompare related services
- See recurring reports
Defined metrics, sources and filters.
- Connect leads to outcomes
Source capture and CRM reconciliation.
- Decide what to measure
Definitions, sources and a report prototype.
Before you decide
Questions worth asking.
Can I trust my form, call and sales numbers after this work?
The starting setup or repair covers one property/container, up to eight events and three key events with the stated validation. Agree the measurement plan first, then test actual actions and check for duplicate or missing events. Forms, calls and sales may need different implementation methods; advanced call tracking or a complex data layer is additional work.
What will the handover show?
An event dictionary, trigger conditions, validation evidence and known limitations. A controlled test should connect the user action, the event payload and the reporting destination without assuming the numbers will match every operational system perfectly.
Can a form click count as a successful enquiry?
Prefer a verified successful submission signal where available. A click on the submit button can include validation errors or failed delivery. Confirm the intended event and consent behaviour before implementation.
What is the starting budget and what is separate?
$500 – $1,250 / setup or repair. Optional checks $100 – $250 / month; server/connector fees separate These are published USD prices. The written quote must state the complete cost, payment schedule and applicable taxes.
When can the work begin and what do you need from me?
1–2 weeks after access. To scope the work, prepare: Platform; existing property/container; events needed. The schedule starts after the required access, inputs and approvals are ready.
How are revisions, extra work and support agreed?
Use the listed deliverables and exclusions as the starting point. The quote must state acceptance checks, review rounds, payment stages, cancellation arrangements and any ongoing support. Requested additions need an agreed cost and schedule before implementation.
Getting started
Keep exploring
Your next useful step.
Start with the right questions
Plan my projectLet’s scope your next step.
Tell us where you are, what needs to change, and what success would look like for your business.