Inventory the current setup
Identify existing properties, containers and code already installed on the site. Record ownership and environments. Duplicate installations can make later debugging difficult, so understand the current delivery paths before adding new tags.
Marketing overview dashboard
Connect channel activity, enquiry quality and spend in one reporting view.
Implement defined events
Use consistent event names and non-personal parameters tied to useful business actions. Review consent behaviour and the point at which completion is confirmed. Keep configuration changes documented and scoped to the approved plan.
Validate before reporting
Test representative journeys and compare observed events with the expected counts. Include failed submissions and repeated interactions. Provide a validation record and definitions so dashboard users understand what the resulting numbers represent.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
Discuss this with us