Reproduce the duplicate
Choose a test form and record the expected event. Observe the sequence from submission to success, including redirects or thank-you views. Note when two events appear and whether they use the same name and parameters.
Marketing overview dashboard
Connect channel activity, enquiry quality and spend in one reporting view.
Trace the delivery paths
Inspect site code, tag-manager configuration, plugins and any server-side forwarding involved. Look for overlapping mechanisms that respond to the same success. Do not assume the analytics interface itself is creating the duplication.
Confirm the corrected contract
Retest one successful enquiry, a failed attempt, a repeated click and a reload. Reconcile with the receiving business system. Record the change date because historical reports may still contain events collected under the old setup.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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