Observe one controlled submission
Record the form, completion state, redirects and event sequence. Include a failed validation attempt for comparison. Determine whether the duplication happens immediately or after a subsequent page view or interaction.
Marketing overview dashboard
Connect channel activity, enquiry quality and spend in one reporting view.
Inspect overlapping triggers
Check direct code, tag-manager rules, plugins and any server-side forwarding. A submit listener and a success-page listener may be recording the same business action separately. Confirm the actual paths rather than deleting a tag based on its name.
Reconcile the fix
Verify one accepted enquiry produces the agreed event count, while failed attempts do not. Repeat the click and reload the completion page. Preserve the test record and note that older reporting periods may still contain duplicate data.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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