Step 1
Record website, genuine service area and profile ownership.
Put it in context
Search opportunities and domain overview
Review search demand, keyword coverage and referring-domain context together.
Step 2
Review five priority pages for service fit, coverage and conversion route.
Step 3
Check tracking using a controlled test and reconcile the event.
Step 4
Rank the top three issues by business impact and effort; assign owners.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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