Make browsing routes understandable
Group products around useful customer distinctions and connect important categories through navigation. Do not rely on an internal search box as the only discovery route. Keep names and descriptions aligned with the merchandise actually available.
Storefront theme editor
Review storefront sections and the settings merchants can manage themselves.
Answer product-specific questions
Describe the features, options and practical purchase details that matter for the item. Use accurate product information and original media where available. Avoid copying the same generic paragraph across every product.
Manage changing inventory deliberately
Agree what happens when products are unavailable, replaced or removed. Check links, redirects and canonical signals as the catalogue changes. Evaluate performance alongside stock, pricing and merchandising context rather than treating traffic as the only outcome.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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