Compare the pages before the keywords
Read their main answers, audiences, evidence and next steps. Similar terminology does not automatically make two pages duplicates. A buying page and a troubleshooting guide can coexist when their purposes are clearly different.
Search-led content brief
Turn search intent into page structure, evidence requirements and internal links.
Choose a useful resolution
Where the task is the same, consider consolidation into the most appropriate URL. Preserve useful details and map any removed URL to the relevant replacement. Where tasks differ, clarify titles, copy and internal links.
Check the effect over time
Record the change and review search and enquiry data when enough comparable evidence is available. Avoid repeatedly moving content in response to short-term fluctuations. Keep the site’s intent map updated so the same overlap is not recreated.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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