Identify the commercial constraint
Review contribution, stock availability, return patterns and fulfilment limitations. Determine whether the immediate issue is suitable traffic, product understanding, checkout friction or retention. Increasing traffic is not a universal answer to all four.
Storefront theme editor
Review storefront sections and the settings merchants can manage themselves.
Choose a bounded improvement
Select a representative product or collection journey and define the change to test. Use accurate product information and clear purchase conditions. Coordinate acquisition activity with the stock and fulfilment team.
Evaluate beyond revenue
Review contribution after acquisition and variable costs where reliable data is available. Include returns and repeat purchases appropriately. Keep the interpretation tied to comparable periods, product mix and the actual scope of the intervention.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
Discuss this with us