Choose the desired service mix
Record recurring maintenance, seasonal work and larger projects separately. Define genuine coverage, minimum scope where applicable and available capacity. Avoid an offer that attracts small jobs when the business is structured for larger projects.
Search opportunities and domain overview
Review search demand, keyword coverage and referring-domain context together.
Show relevant work
Use approved images with a clear description of the work and conditions. Explain the consultation, design or quotation process. Give prospective customers enough context to understand whether their request is likely to fit.
Review quality across the season
Track suitable enquiries, assessments, accepted projects and recurring customers. Account for seasonal demand and weather-related scheduling changes. Evaluate the type and timing of the work generated, not just the number of contact requests.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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