Build an accurate reference record
Confirm the business name, address or service-area model, phone, website and relevant locations. Have the business owner approve the reference record. Record legitimate variations rather than assuming every formatting difference is a problem.
Business information in local results
A local listing reference for reviewing the name, location and customer-facing business details.
Prioritise meaningful discrepancies
Review the listings customers are likely to use. A wrong phone number, closed location or duplicate listing deserves attention before a minor punctuation difference. Save the listing URL, access requirements and evidence of the issue.
Close the loop
Assign corrections to an owner and record submission dates. Recheck the visible listing after an update is processed. Keep paid listing fees separate from audit or management fees, and avoid presenting a fixed number of new listings as a guaranteed ranking improvement.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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