Establish a location register
Record each eligible location, owner, contact information, opening hours and destination page. Document who can approve changes. Check current platform guidance for the business model before creating or reorganising profiles.
Business information in local results
A local listing reference for reviewing the name, location and customer-facing business details.
Separate shared and local information
Brand standards may be consistent, while services, hours or booking routes differ. Give local teams a controlled way to report changes. Use genuine location content and avoid copying details that are only true of the main office.
Review exceptions centrally
Track access problems, unexpected edits and unresolved reviews in one queue. Confirm which issues need a local response and which require brand approval. Compare location performance with context such as operating hours, market size and available capacity.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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