Define the work you want
Separate repairs, replacement and commercial projects. Confirm genuine coverage and the information needed to assess suitability. Use approved project evidence that describes the work without implying every property will produce the same result.
Search opportunities and domain overview
Review search demand, keyword coverage and referring-domain context together.
Make the assessment process clear
Explain how an enquiry becomes an inspection or quotation. Ask for useful context such as property location and project type. Keep technical recommendations with the qualified team rather than asking customers to self-diagnose from marketing copy.
Measure project progression
Track suitable enquiries, attended assessments, quotations and accepted projects. Record reasons for lost or unsuitable opportunities. Longer decision cycles mean the enquiry month and booked-project month may differ, so reporting needs that context.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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