Inventory before redesigning
Collect current URLs, important landing pages, existing content and conversion routes. Review available search and enquiry evidence. Decide which pages to keep, improve, merge or remove, with a clear reason for each decision.
Desktop and mobile design review
Review desktop and mobile layouts together before implementation.
Carry useful signals forward
Map old URLs to relevant new destinations when paths change. Review titles, headings, canonicals and internal links in the new templates. Check that key content is present in the delivered page, not only in a design file.
Plan the launch checks
Test important journeys, crawl controls and redirects before switching. Keep a rollback owner and monitor errors after launch. A visual refresh is not complete until customers can still find the right information and finish their task.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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