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SEO case study · Carpet and upholstery cleaning

Luka Chem-Dry

Local SEO built around cleaning-service demand

The reports bring together 2,463 profile views, 512 searches showing the profile, recorded cleaning-keyword positions and a published service update.

Google Business Profile optimisationLocal Citation ManagementSEO & Local SEO
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The brief

Requirements & expectations.

Connect carpet and upholstery-cleaning searches with a useful local listing and service-specific profile content.

Project priorities interpreted from the scope covered in the reports.

Service-led visibility

Cover cleaning needs such as leather, couch, rug and upholstery cleaning.

Useful local content

Show customers the cleaning service and the area it serves.

Measurable discovery

Review profile exposure and keyword positions alongside the published work.

Delivery so far

What we’ve done so far.

The project work is organised below by SEO discipline, with the corresponding report evidence beside each area.

Search visibility

Rankings & search visibility

The keyword report follows specific cleaning services rather than only the business name.

Work documented

  • Recorded local positions for leather, couch, upholstery and carpet-cleaning queries.
  • Kept the complete keyword table available for inspection.

What the evidence shows

The supplied table reports position 2 for “leather cleaner” and “couch cleaners”, among other queries. Tracking location and settings are not shown.

Reported cleaning-service keyword positionsKeyword tracking report

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Local discovery

Google Business Profile

The Business Profile work connects local discovery with the information customers see before making contact.

Work documented

  • Recorded profile views, discovery terms and the Search/Maps device breakdown.
  • Included a published carpet-cleaning update for Austin and Round Rock.

What the evidence shows

The captured discovery report records 2,463 profile views and 512 searches showing the profile.

Search and Maps discoveryGoogle Business Profile
A published profile updateGoogle Business Profile

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Business information

Local listing presentation

The local listing provides a direct route from discovery to business information.

Work documented

  • Documented the business name, review presentation and service imagery.
  • Captured the website, directions and call options visible to customers.

What the evidence shows

The local-results capture shows Luka Chem-Dry in a cleaning-service search context.

Business information in local resultsGoogle Maps

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External activity

Off-page SEO

Business-listing and external-profile records provide a reviewable log of the off-page activity included in the project report.

Work documented

  • Kept the reported off-site URLs together in an activity register.
  • Separated recorded placements from search-performance measures.

What the evidence shows

The register makes the reported activity inspectable. It does not, by itself, measure referral traffic or ranking impact.

External-profile activityOff-page activity report

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Project outcomes

The results so far.

The reports bring together 2,463 profile views, 512 searches showing the profile, recorded cleaning-keyword positions and a published service update.

2,463Business Profile viewsView supporting report512Searches showing the profileView supporting report
Reporting context

Results are transcribed from the supplied report collection. Individual captures can cover different dates or filters; they are not a single before-and-after comparison. Search positions and AI answers can change. Activity logs record reported work, without independently establishing live-link quality or sales attribution.

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