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Juniper Dental Studio / Illustrative project

A service website the practice team can confidently maintain.

A dental practice needs visitors to understand its services and appointment process, while giving the internal team a manageable way to keep routine information current.

DataFigma · AI-generated illustration
Business
Juniper Dental Studio
Industry
Dental practice
Project scope
Design, editing and maintenance
Planning window
5-week proposed rollout

An illustrative project with a fictional business and illustrative data. Platform screens are AI-generated examples; supporting screens may show separate sample workspaces.

The challenge

Juniper Dental Studio

In this scenario, page layouts have become inconsistent and small content changes depend on a developer. Visitors struggle to find practical appointment information. The redesign needs to improve the journey while giving editors clear boundaries and repeatable components.

The assignment

A defined brief.

Design a responsive page system, implement it with editable WordPress blocks and rehearse common content updates. Clinical claims and treatment information remain subject to the practice's own approval process.

What the project includes

A scope the team can review.

  • Desktop and mobile layouts for the priority journey
  • Reusable homepage and service-page blocks
  • Appointment enquiry content and form-state requirements
  • Editor guide with content ownership and approval steps
  • Backup, update and restoration checklist
The proposed approach

From discovery to handover.

Clarify the visit journey

Organise the content around service discovery, practical questions and requesting an appointment. Confirm which details the practice can approve and maintain.

Review mobile layouts alongside desktop so contact details and the next step remain easy to find.

Build reusable editing patterns

Implement a small set of page blocks with controlled spacing and content fields. Give editors the flexibility needed for routine changes without requiring a new layout each time.

Check content length, missing images, form errors and keyboard use with representative pages.

Rehearse ownership and recovery

Ask the designated editor to update opening hours, replace a service image and revise an introductory paragraph using the guide.

Review backups and rehearse the agreed recovery process in a suitable test environment. Assign maintenance responsibilities and document how the editor can get help when an update fails.

Tools and delivery

The work, in context.

Sample platform screens illustrate the tools and review process described here. Open any image for a closer look.

DataFigma · AI-generated illustration
Figma

Desktop and mobile design review

Review desktop and mobile layouts together before implementation.

DataWordPress · AI-generated illustration
WordPress

Page structure and content editing

Inspect page sections and the editor experience used to maintain them.

DataWordPress / UpdraftPlus · AI-generated illustration
WordPress / UpdraftPlus

Backup and maintenance review

Check backup components, retention and the steps needed for a safe restoration.

Acceptance criteria

How we would check the work.

Review areaAcceptance condition
Responsive journeyPriority content and the appointment action remain usable across agreed mobile and desktop widths.
Content editingAn editor can complete routine updates without breaking the page structure.
Enquiry pathSuccess, validation and failure states provide clear feedback and reach the agreed recipient.
MaintenanceBackup ownership, update responsibilities and recovery steps are documented and rehearsed.
The intended outcome

What the handover should enable.

The intended handover is a consistent website and an editing process the practice can own. Appointment or conversion changes would require real enquiry data and a comparable observation period.

The handover

Something the team can use.

  • Approved page content and reusable block guide
  • Editor ownership, training notes and acceptance findings
  • Maintenance schedule and recovery instructions
Start with the right questions

Plan a project around your business.

Tell us where you are, what needs to change, and what success would look like for your business.

Plan my project